October 2014

CAFnews Inside Cafosa CAFnews
Gum Base Market Study 2013

In order to get a better understanding of the Gum Base market and its players, Cafosa carries out a yearly Gum Base market research study that offers us a closer insight on the leading countries and regions worldwide.

Following the 2013 results, we see that Gum Base market share (in volume) remained quiet steady and our market share on the market where companies purchase their Gum Base from external suppliers is larger than the second and third player combined.

If we take a look at the top-10 countries in Gum Base consumption worldwide, we clearly see that China is the top country, followed by the USA; Brazil is the third country, surpassing Poland and Mexico.

Please, note that this chart refers to where the chewing gum is produced rather than to where it is sold. This means that the product could be exported to other countries.

Customer satisfaction survey

Every 2 years, Cafosa carries out a survey about the satisfaction of our customers and partners. This study helps us to better know our strengths and also to detect the areas we need to focus more attention to according to our customers’ opinion. In addition, an action plan based on the survey findings will help us to improve and to continue offering the products and solutions that meet our customers’ expectations while delivering quality, innovation and service.

We are very pleased that the high level of customer satisfaction shown in previous surveys has been upheld. As in previous years, we have obtained outstanding scores in relation to the quality of our products, as well as in relation to our commercial and technical support.

As for the areas of improvement, we have noted that our customers and partners would appreciate to receive more information about our products and the chewing gum market.

Of course, we will work in this direction to fulfil their expectations, and of course we will strive to offer even more competitive products.

Cafosa's Principles in Action

As a company, at Cafosa we are aware of the social and environmental impact we have on the world around us.

At Cafosa we are part of Mars/Wrigley group and we are all united by Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom.

Principles in Action means putting the Five Principles into practice; as a responsible company, we can make a difference to people and planet through our performance.

By our Principles in Action we provide a general vision of our business to our customers, partners, and suppliers as well as to the non-governmental organizations, academic and research centre’s etc.

In our Principles in Action you will find what we’ve achieved in 2013 in 3 areas: People, Planet and Performance. For example, you will see in which volunteer programs our associates had participated, which environmental results we’ve obtained or what is our quality commitment.

We would like to share Cafosa’s Principles in Action with you. Please click here to see what we achieved in 2013.


CAFnews Outside Cafosa CAFnews
Chewing gum is a 'cheap' way to help stay alert: Study

Chewing gum may make you more alert and could be useful in contexts such as driving, according to a new study.

Researchers found that chewing gum affects several different indicators of alertness and improves attention, although the mechanism for this effect remains unclear.

Chewing gum could therefore "act as a relatively inexpensive and safe means of enhancing sustained attention,” according to the authors.The study, published in the Physiology & Behavior journal, adds to a growing body of research on gum.

Lead researcher Andrew Allen, University College Cork, said there was already quite robust evidence that chewing gum was associated with improved alertness, particularly in situations where alertness was depleted, such as a fatiguing work context.

“What was relatively new about this study was that we looked at both central nervous system measures and cardiovascular measures and how these related to subjective alertness and attention performance,” he said.

“The results of this study indicated faster reaction time following chewing gum, as well as heightened arousal in terms of heart rate and EEG measures (a recording of brain activity).

“Driving is a task that requires sustained attention and sustained alertness. If chewing gum can enhance Attention and alertness, or at least prevent them from slipping, then it could result in improved performance in applied contexts,” the researchers said.

The study

Forty participants completed a vigilance task (requiring sustained attention) four times - at baseline, with or without chewing gum, and twice post-chewing. The researchers used Wrigley's standard gum.

The results showed that chewing gum quickened reaction time and increased the rate of correct target detections, although correct detections fell during the second post-chewing task. Chewing gum also heightened heart rate, but only during chewing.

The study concludes: “The enhancing effect of chewing gum on vigilance accuracy suggests that it may be useful in a number of applied contexts, such as driving; it has been suggested that this could be tested using driving simulation techniques, similar to research assessing possible enhancing effects of caffeine.”

However, the authors found that chewing gum did not affect anxiety. This was in contrast with research assessing the effect of chewing gum under conditions of acute stress, although this could be due to anxiety being close to the base for participants, they said.

It was suggested that future research should examine the role of flavour in chewing gum, given existing evidence that it can have differing effects on EEG data.

Non-dental gum benefits

The research builds on earlier studies linking chewing gum to reduced stress. Three recent Wrigley funded studies found that chewing gum improved measures of stress and lead to a more positive mood. "Such an effect would not totally remove stress at work but would lead to a meaningful reduction in the problem," said one of the studies published in the journal Appetite.

Another recent study in the journal Appetite by Erbay et al. claimed that chewing gum could reduce symptoms that occur when people are depressed such as loss of appetite and flatulence.

Daytime tiredness may also be alleviated by gum chewing, according to another study in the journal Physiology and Behaviour.

But UK health group Bazian previously issued a caution to consumers about a Japanese study last year that linked chewing gum to improved brain performance because the sample size – 17 people – was too small.

Adding value

The chewing gum segment is expected to see a compound annual growth rate (CAGR) of 4.9% through to 2017, while the global market for gums is forecast to reach $23.1bn by 2017.

Chewing gum with various functional and value-added benefits has breathed new life into the market, according to Global Industry Analysts.

Examples include caffeine gum and gum fortified with B-vitamins or ingredients usually found in energy drinks such as taurine, guarana extracts and botanicals.



CAFnews Outside Cafosa CAFnews
Why do some gum bases have antioxidants? What are the differences between them?

Antioxidants are used to extend the shelf-life of Gum Bases. Some of the ingredients of the Gum Base are prone to oxidation under light and direct heat. Antioxidants delay these reactions so our product has a longer shelf-life.

We use different antioxidants depending of the legislation of each country, which we check before delivering the gum bases. The maximum level allowed in gum differs in each country. Besides, the different legislations have different requirements on how to label these antioxidants on the package.

At the moment, we have three different antioxidants available: BHT (E-321), BHA (E-320) and tocopherol (E-307).The main difference between them is their antioxidant power, BHT being the best one regarding this. Furthermore, the Gum Bases that use BHT as antioxidant are cheaper when compared to the BHA and tocopherol bases due to the different prices of the three ingredients.

As for the texture and characteristics, there are no relevant differences when using one antioxidant or another. Generally speaking, tocopherol is permitted in higher levels than BHA and BHT, but it depends on the country.

Our Regulatory Department will be available to help you with any questions regarding antioxidant legislation.


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