MEDAS is a new bubble gum base that offers more benefits at the same cost, especially compared with other gum bases in the same category.
The benefits of MEDAS are:
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Better performance in the production line.
The elasticity of MEDAS and its solidness while varying process and raw materials diminishes the risk of breaking and thus the amount of line stops.
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Better cud size.
Using less amount of MEDAS in the gum formulation, after 5 minutes of chewing the size of gum remaining in the mouth is the same as when using a higher amount of similar gum bases.
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Better spherical perception in the mouth, as you can see in the following graphic.
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